The power of sports | Hiroko Morohashi | TEDxKyoto
Based on her belief that people can grow by adapting to changes and continuing evolving, Hiroko Morohashi of the United Sports Foundation (USF) is engaged in many activities to show people the power of sports that gives courage and excitement to people.
Hiroko Morohashi, born in Iwaki City in Fukushima, spent fifteen years after graduating from university working in her father’s fashion and sports retail company. However, on March 11, 2011, the Tohoku earthquake struck Japan, devastating almost 70 of the company’s stores. Through her involvement in reconstruction assistance activities, Morohashi came to see that sports can give people courage and energy and established the United Sports Foundation (USF) in September that same year. In the seven years since its establishment, believing that involvement in sports can help create a healthy society and also contribute to the nurturing of children, Morohashi has worked to promote sports culture with her foundation to some 600,000 children throughout Japan. Through different sporting activities, she aims to show children, regardless of their age and gender, the power of sports that can bring smiles to people and help share the joy and excitement with others.